In today’s digital age, building a robust online professional presence is no longer just an option; it’s a necessity. Your online presence is often the first impression you make, and it can significantly impact your job search success.
In this article, Jevgenij Rogovik, manager of our Czech and Slovak business unit, and Valentin Gauchard, leader of our French IT recruitment, will delve into the importance of establishing a strong online professional presence, how recruiters find and assess candidates online, and provide valuable tips on creating a positive and impactful online persona.
The Importance of Making Yourself Visible
First impressions matter. You want to stand out from the crowd, especially when you are searching for new roles in a competitive industry. According to Jevgenij, as a jobseeker, your online presence serves as a virtual CV and introduction to potential employers, which is why it’s so important to make sure it’s attractive, accurate, and aligned with the role you want. It could be the difference between getting a call from a headhunter, or being overlooked.
Once your online presence is established, Valentin says, actively participating in online forums, industry groups, and social media can lead to valuable networking opportunities and increase your chances of being discovered by potential employers.
Ultimately building a strong online professional presence demonstrates a commitment to your career which will bode well when being reviewed by recruiters or potential future employers.
How Recruiters Find and Review Candidates Online
LinkedIn is a powerful tool for both job seekers and recruiters. As Jevgenij says, to make it easier for relevant recruiters to find you, be sure to optimise your LinkedIn profile by including a professional photo, a compelling headline, and a well-crafted summary. Highlight your skills, experience, and achievements. Regularly update your profile with relevant content, such as project accomplishments or certifications too. For more on optimising your LinkedIn profile, check out a previous article by one of our directors, Abid Kanji, here.
Depending on the industry, Valentin says social media platforms such as Facebook, Instagram, and Twitter can also help recruiters uncover great candidates while gaining insights into professional interests. If you are not using these platforms to engage in industry-relevant groups and content, consider reviewing your privacy settings so only those already in your network can see your content.
Online portfolios or blogs, if relevant to your profession, are also great places to be discovered. Use these to showcase and discuss your work which will not only demonstrate your expertise, but also provide additional content for recruiters and potential employers to evaluate.
Finally, job boards. If there are any relevant ones for your industry, consider uploading your CV. Look at generalist platforms too for greater exposure.
Other considerations
Consistency is key, Jevgenij says. Ensure consistency across all online platforms. Your CV, LinkedIn profile, and other professional accounts should align in terms of job history, skills, and achievements. Inconsistencies may raise red flags for recruiters.
Conduct a Google search of your name to see what information is publicly available. Address any negative content if possible, and take control of your online narrative by actively managing your digital footprint. Regularly Google yourself to check if anything new comes up.
Another key aspect, Valentin says, is to make sure the information out there about you is current. Keep your profiles up-to-date with your latest accomplishments, skills, and experiences. Regular updates signal to recruiters that you are actively involved in your professional growth. Make sure your contact details, if displayed, are up-to-date too.
In conclusion, in the competitive job market, a strong online professional presence can be a game-changer. Recruiters and hiring managers are increasingly relying on digital platforms to find and assess potential candidates. By strategically crafting your online image, engaging in professional networks, and showcasing your skills, you can stand out and increase your chances of landing the job you desire.
Remember, your online presence is an extension of your professional identity, so make it count. Building a strong online professional presence is an investment in your career that pays dividends in the long run.